About Canonical Tags
Canonical tags are not a new concept, but they can still confuse some people trying to optimize their websites for search engines and social media networks. What do canonical tags do? How do you create them? And how do using canonical tags improve your website’s performance? This article will answer all of these questions and more, so read on to learn more about the benefits of using canonical tags on your website.
Moreover, most websites that you visit on the web these days have canonical tags attached to them. But do you know what these are and how they can help you? Let’s take a look at what canonical tags are, why you should use them, and how you can apply them to your website if you want to!
What Are Canonical tags?
A canonical tag is an HTML element that helps webmasters prevent duplicate content issues on their site. By specifying the canonical or preferred version of a web page, you’re telling search engines which version of that page to index.
This is especially helpful if you have identical or similar content on multiple pages of your site. In addition, a canonical tag is also useful for pages with a rel=canonical link element that points to an equivalent version of a page.
It is important to utilize both tags in order to tell search engines which page they must index.
For example, if you have two versions of your homepage—one in English and one in Spanish—you can specify your preferred version using rel=canonical and add a canonical tag that points to it.
The rel=canonical links let search engines know which URL represents your official homepage, while the canonical tag tells them which content to index as your home page.
Together, these elements will help prevent duplicate content issues and improve crawl efficiency. As well as making things easier for search engines, they can also help improve rankings by boosting crawl coverage.
What are cannibalized pages?
A canonical page is a URL that has been chosen as the master version of a particular piece of content. This is usually done to avoid duplicate content issues, where multiple URLs could be used to access the same content. By using a canonical tag, you can tell search engines which version of the content you want them to index.
This can be useful if you have different versions of the same content on your site (for example, if you have a mobile and a desktop version), or if there are multiple ways to reach the same content (for example, through different URL parameters). It’s also common for blog posts to include a variety of in-line links to other articles on the blog so that readers can explore further topics.
It’s important not to use too many links in each post because it makes it difficult for readers who want to read more about any one topic; by using canonical tags, you ensure they only need to click once!
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How can I use it?
By placing a canonical tag on your website, you are essentially telling search engines which version of a page is the master or original version. This is beneficial for several reasons.
First, it helps to avoid duplicate content issues. Second, it can help you rank higher in search engine results pages (SERPs) since search engines will know that you are providing them with quality content. Third, it can help to increase your click-through rate (CTR) from SERPs, as users will be more likely to click on a result that they know is the source of information. Finally, using canonical tags can help to improve your website’s overall crawl ability and indexation by search engines.
Why should I use it?
If you have multiple pages on your website with similar content, you can use a canonical tag to tell search engines which page is the master or main version. This is important because it can help prevent duplicate content issues, which can hurt your ranking in search results.
For example, if you have two pages with similar content—but one is your home page and the other contains detailed information about a certain product—you can use a canonical tag to indicate that your home page is indeed more important than that product page.
If someone searches for digital cameras, for example, and both pages come up in search results, then you want search engines to show people your home page rather than that product page.
In other words, you don’t want people searching for digital cameras on your site getting distracted by that detailed information about cameras when they land on your site.
By telling search engines which version of those pages to show in their results, you help make sure that people who visit your site find what they want.
Additional information (and resources)
A canonical tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the canonical, or master, version of a web page. For example, if you have two versions of your homepage on your website and both link to different articles: one from Company ABC and one from Company XYZ, then adding a canonical tag to point back to the homepage with company ABC would be beneficial for search engine rankings and eliminate unnecessary traffic.