Most Important Tips About SEO
SEO is one of the most important factors that help your website rank higher in search engine result pages (SERPs). You can have the most popular content or product in the world, but without SEO it’s unlikely anyone will find you when they’re looking online, and thus your business won’t grow. Although many aspects of SEO are continually changing and evolving over time, there are some basics that remain constant, including these 10 Top SEO tips you need to know for an effective SEO strategy.
SEO stands for search engine optimization and can be defined as actions you take to improve your ranking on the search engine results page (SERP). Search engine optimization (SEO) or SEO in short term can help you gain more traffic to your website through natural or organic search results. You might think that SEO is complex and challenging; however, it’s easy if you know how to do it right!
1) Write Outstanding Titles
When it comes to search engine optimization, titles are super important. They’re one of Google’s main ways of understanding what your content is about and what keywords to use when it shows up in searches. Make sure you’re choosing quality keywords that people will be searching for—and make sure those terms appear multiple times in your title so that Google knows how important they are. Adding words like best, top, or guide can also help with SEO; however, make sure these additions don’t compromise your page’s readability. For example, you probably don’t want the top 10 SEO tips instead of just the 10 best SEO tips.
2) Choose Your Keywords Wisely
If you want to get found on search engines, you’re going to need good keywords. Your first goal should be choosing a niche that has enough search volume, but not too much. Choosing a niche with too many searches can put your site in competition with larger sites that have much deeper pockets and will overtake you. On the other hand, if there aren’t enough searches per month, it might not be worth your time; stick with something more popular if possible.
Next, choose what type of keyword strategy works best for your site—broad or Phrase? Broad is when you target long-tail phrases like how to make money blogging while the phrase is targeting short phrases like making money blogging. It also depends on how competitive your industry is: broad tends to work better for less competitive industries while phrase works better for highly competitive industries. Use tools like Google Keyword Planner and SEMrush to see how much traffic each keyword gets monthly so you know which one will give you more bangs for your buck.
3) Create Great Content And Use Keywords In The Right Places
Creating great content and using keywords in appropriate places can help you rank higher on search engines like Google, Yahoo, and Bing. Take your time when creating content. Always make sure you’re providing value to your readers as well as following SEO best practices. If there are other people using a specific keyword that means there is demand for it.
Include it in your title and on important pages of your site that have lots of traffic. Keep an eye out for high-volume keywords that have low competition and write around them. It’s always a good idea to work with SEO professionals if you aren’t familiar with SEO yourself, or hire someone who has experience working with clients new to SEO. Search engine optimization (SEO) is one of those things that gets easier with practice, so don’t be afraid to experiment! Once you’ve mastered basic SEO, consider advanced techniques such as guest posting or even social media marketing.
4) Have Only One Targeted Keyword Per Paragraph
It’s important to remember that each paragraph should be targeting one keyword and SEO strategy is no different. Make sure you are focused on a single keyword and use it throughout your text so readers know what they will learn when they click through. It also helps with SEO if your content contains targeted keywords, which could help you rank higher in search results. Remember, using relevant keywords in your content makes it easier for people who are interested in reading about those topics to find your site because of SEO strategies. Of course, make sure not to go overboard with SEO or else Google might penalize you.
5) Focus On Mobile Users
The majority of smartphone users are accessing your website on mobile. As a result, it’s important that your site be mobile-friendly. If you want to increase search visibility and traffic, then you’ll need a strong SEO strategy in place. With that in mind, there are two SEO strategies every business should focus on: link building and content marketing. When executed properly, these strategies can help boost your SEO ranking over time—which is why they’re so vital to your overall SEO strategy.
6) Set Up Redirects
When you move your site from one URL to another URL, it’s important that both pages are still accessible. This is where redirects come in. With a single line of code in your .htaccess file, you can tell search engines (and users) where they can find your page on your new URL, while also ensuring that old links don’t break. When done right, SEO redirects should be virtually unnoticeable by users (no more broken link messages). Because .htaccess rules aren’t indexed by search engines, it’s a good idea to set up 301 redirects with a webmaster tool like Google Search Console or Bing Webmaster Tools.
7) Look Into Your Domain Age
Your domain age matters. While some experts argue that it’s not particularly important, that’s a narrow viewpoint. In reality, your domain age plays an important role in a number of factors—including how often you rank on Google SERPs and whether or not you rank at all. Domain age plays a part in determining how much authority your website has with search engines and how much trust users put into your website when they click through links on Google SERPs. The key is to find a good balance between new and old, as well as relevant content on your website versus non-relevant information.
8) Don’t Forget Meta Data
Information you provide about your websites that search engines and people can see, such as title tags, Meta descriptions, and H1 headings. But don’t overdo it. The number of words in a Meta Description is limited and shouldn’t be longer than 150 characters. And keep it brief—don’t try to cram all of your Top SEO tips into one Meta description or no one will read it. An effective SEO strategy requires much more than just good metadata. To see if you are using too many Top SEO tips in any particular area, use Google Webmaster Tools or another site audit tool like SiteSpect or Pinch Hitters! Tool and look at what areas of your site need improvement so you can target specific keywords.
9) Include Alt Tags In Your Images
While you want alt tags (also known as alternate text) in your images to be descriptive, not all search engines will pick up on that description. However, search engines like Google do pay attention to keywords in alt tags, so use them wisely when crafting your SEO strategy. For example, if you’re writing about a ski trip you took last year—or if your image is of a man wearing sunglasses—make sure to include your keyword as part of your alt tag: Ski Trip or Man Wearing Sunglasses. If no appropriate keyword comes to mind, stick with describing what is being shown in the picture. After all, having clear and consistent images across multiple pages will help those pages rank higher overall.
10) Link Within Your Posts
This is perhaps one of the most overlooked but still important Top SEO tips you need to know. Studies have shown that within 30 days of a new link, Google determines a site’s popularity. By linking out your articles, you provide another avenue for readers to discover and interact with your content which helps position you as an authority in your industry. But remember: Linking only from irrelevant pages or sites may be seen as spammy by Google and could hurt your search ranking instead of helping it.
The SEO world is one of the ever-changing strategies, products, and best practices. From Google’s implementation of algorithm updates (think Panda and Penguin) to ongoing issues with copyright and duplicate content, it can be difficult—even daunting—to stay on top of things. That’s why we asked expert SEOs in our networks what they believe are the 10 most important SEO tips you need to know right now. These tips cover everything from technical SEO to link-building strategy, but all of them will help improve your overall SEO strategy moving forward.