Long-Tail Keywords | How To Choose Long-Tail Keywords

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About Long-Tail Keywords

Even if you have a grasp of basic keyword concepts, you might not be acquainted with long-tail keywords or their distinctions from short-tail keywords. Short-tail keywords typically consist of one or two words, boasting high search volumes but encountering minimal competition. However, the drawback is that they often fail to generate sufficient traffic to justify the advertising investment required for achieving prominent rankings on search engine results pages (SERPs).

On the other hand, long-tail keywords are composed of three or more words, forming complete sentences. These keywords exhibit lower search volumes and face heightened competition. Nevertheless, they prove to be worthwhile due to their capacity to generate enough traffic, justifying the advertising expenditure necessary to secure favorable positions on SERPs.

What Are Long-Tail Keywords? | Examples

Long-tail keywords are specific, often multi-word phrases that have a lower search volume than more general keywords. They’re often more specific to what you’re selling or the niche your business is in, making them more likely to convert into customers or clients.

Because they’re less competitive, they can be easier to rank in search engines. If you’re just starting out with SEO, long-tail keywords can be a great place to start.

Why Are Long-Tail Keywords Important For SEO?

Long keywords are important for SEO because they are more specific than general keywords. This means that they have less competition and are more likely to result in a higher position on SERPs.

Additionally, long-tail keywords tend to be more targeted toward buyers who are further along in the buying cycle. Therefore, ranking for these keywords can result in more conversions.

Where Do You Find Long-Tail Keywords?

Long-tail keywords are simply phrases (usually 3 or more words) that are very specific to what you are selling.

For example, if you sell shoes, a long-tail keyword might be women’s size 7 black leather high heels. These keywords are usually less competitive than shorter, more general keywords like shoes or black heels. But how do you find them?

Some people use Google AdWords’ Keyword Tool to get ideas for long words, but it can also be difficult because of the cost involved.

A simpler way is just by looking at your website statistics: see which pages are getting the most traffic and click-throughs on your site; these should probably contain some of your best terms already.

Then look at the pages with little traffic and see which ones have low competition by running them through an SEO analysis tool such as SEOmofo.

How Do You Use Long-Tail Keywords For Your Blog Posts (Or Website Content)?

Long words are simply keywords that are more specific (and usually longer) than the more common, shorter keywords that people search for. And because they’re more specific, they’re also usually less competitive.

That means you have a better chance of ranking for a long-tail keyword than you do for a short, general keyword. So how can you find them?

Start by using tools like Google AdWords or KWFinder to determine what words your potential customers might be searching for on Google. Then plug those words into WordTracker’s Exact Phrase tool to see if it ranks as an exact match with any other word in the list below:

Best Tools For Finding Long-Tail Keywords

  • Google AdWords Keyword Planner – This tool was designed for advertisers, but it can also be used to uncover long-tail keywords. Simply enter a seed keyword into the tool and Google will return a list of related keywords.
  • Google Search Console – This free tool from Google provides data on the keywords people are using to find your website. Simply go to the Search Traffic section and then click on Search Analytics.
  • Moz Keyword Explorer – This is a paid tool that offers a free trial, and it’s one of the most popular keyword research tools out there. Simply enter a seed keyword into the tool and Moz will return a list of related keywords.

Final Words:

Long-tail keywords are simply phrases (usually 3 or more words) that are very specific to what you are selling. Because they are so specific, they have much less competition and are therefore easier to rank on search engines. To find long keywords, start by brainstorming a list of potential keywords related to your product or service.

Then, use a keyword research tool like Google AdWords Keyword Planner to find out how many people are searching for each keyword. Finally, choose the long keywords that have the lowest competition and the highest number of searches.

FAQs:

What are Long-Tail Keywords?

Long-tail keywords are longer and more specific keyword phrases that users often use when searching for particular products, services, or information online.

Why are Long-Tail Keywords important for SEO?

Long-tail keywords are essential for SEO because they help target a more niche audience, have lower competition, and often result in higher conversion rates due to their specificity.

How do I choose the right Long-Tail Keywords for my website or content?

Research your niche thoroughly.
Use keyword research tools.
Consider user intent and context.
Focus on keywords with a balance of search volume and competition.
Aim for keywords that align with your content and offerings.

Are Long-Tail Keywords suitable for all types of content?

Yes, long-tail keywords can be used for various types of content, including blog posts, product descriptions, landing pages, and more, to improve search engine visibility.

How many words should a Long-Tail Keyword typically contain?

Long-tail keywords usually consist of three to five words, but they can be longer if necessary to accurately target a specific audience.

What is the difference between Short-Tail and Long-Tail Keywords?

Short-tail keywords are shorter and more general, while long-tail keywords are longer and more specific. Short-tail keywords have a higher search volume but more competition, whereas long-tail keywords have a lower search volume but are less competitive.

How can I assess the effectiveness of my chosen Long-Tail Keywords?

Monitor your website’s traffic and conversion rates for those keywords using tools like Google Analytics.
Track your keyword rankings in search engine results pages (SERPs).
Assess click-through rates (CTR) for your keywords.

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