About Long-Tail Keywords
Even if you’re already familiar with keywords, you may not know what long-tail keywords are or how they differ from short-tail keywords. Short-tail keywords are keywords with one or two words that have high search volume and low competition but don’t bring in enough traffic to justify the advertising spend needed to rank highly on search engine results pages (SERPs).
Long-tail keywords are phrases with three or more words that make up one complete sentence with lower search volume and high competition but bring in enough traffic to justify the advertising spend needed to rank highly on SERPs.
What Are Long-Tail Keywords?
Long-tail keywords are specific, often multi-word phrases that have a lower search volume than more general keywords. They’re often more specific to what you’re selling or the niche your business is in, making them more likely to convert into customers or clients.
Because they’re less competitive, they can be easier to rank in search engines. If you’re just starting out with SEO, long-tail keywords can be a great place to start.
Why Are Long-Tail Keywords Important For SEO?
Long keywords are important for SEO because they are more specific than general keywords. This means that they have less competition and are more likely to result in a higher position on SERPs.
Additionally, long-tail keywords tend to be more targeted toward buyers who are further along in the buying cycle. Therefore, ranking for these keywords can result in more conversions.
Where Do You Find Long-Tail Keywords?
Long-tail keywords are simply phrases (usually 3 or more words) that are very specific to what you are selling.
For example, if you sell shoes, a long-tail keyword might be women’s size 7 black leather high heels. These keywords are usually less competitive than shorter, more general keywords like shoes or black heels. But how do you find them?
Some people use Google AdWords’ Keyword Tool to get ideas for long words, but it can also be difficult because of the cost involved.
A simpler way is just by looking at your website statistics: see which pages are getting the most traffic and click-throughs on your site; these should probably contain some of your best terms already.
Then look at the pages with little traffic and see which ones have low competition by running them through an SEO analysis tool such as SEOmofo.
How Do You Use Long-Tail Keywords For Your Blog Posts (Or Website Content)?
Long words are simply keywords that are more specific (and usually longer) than the more common, shorter keywords that people search for. And because they’re more specific, they’re also usually less competitive.
That means you have a better chance of ranking for a long-tail keyword than you do for a short, general keyword. So how can you find them?
Start by using tools like Google AdWords or KWFinder to determine what words your potential customers might be searching for on Google. Then plug those words into WordTracker’s Exact Phrase tool to see if it ranks as an exact match with any other word in the list below:
Best Tools For Finding Long-Tail Keywords
- Google AdWords Keyword Planner – This tool was designed for advertisers, but it can also be used to uncover long-tail keywords. Simply enter a seed keyword into the tool and Google will return a list of related keywords.
- Google Search Console – This free tool from Google provides data on the keywords people are using to find your website. Simply go to the Search Traffic section and then click on Search Analytics.
- Moz Keyword Explorer – This is a paid tool that offers a free trial, and it’s one of the most popular keyword research tools out there. Simply enter a seed keyword into the tool and Moz will return a list of related keywords.
Long-tail keywords are simply phrases (usually 3 or more words) that are very specific to what you are selling. Because they are so specific, they have much less competition and are therefore easier to rank on search engines. To find long keywords, start by brainstorming a list of potential keywords related to your product or service.
Then, use a keyword research tool like Google AdWords Keyword Planner to find out how many people are searching for each keyword. Finally, choose the long keywords that have the lowest competition and the highest number of searches.