How To Use Google Keyword Planner (STEP-BY-STEP)
HOW TO USE GOOGLE KEYWORD PLANNER (STEP-BY-STEP) by keeystech I’m guessing that you want to learn how to use Google Keyword Planner so that you can do keyword research for your own website or client’s business. And, I’m guessing that you want to do keyword research without having to pay for any expensive software packages like Market Samurai or SEMRush. Well, my friend, you are in luck!
Sign Up For An AdWords Account
It’s a good idea to open an AdWords account if you’re thinking about how to use the Google keyword planner tool for free. First, you’ll need a login, which you can set up right here. You should also know that there are two separate accounts involved with AdWords: one account is called display, and it involves showing ads on websites; another account is called search, and it relates to your web searches.
Theoretically, both of these types of ad campaigns feed into each other in different ways, but since we’ll be focusing on keyword research for our post today (and not display advertising), let’s stick with search advertising. All we need now is a little bit of cash money—how much depends on your niche and how much time you want to spend marketing.
Set Up Your Campaign
If you’re not getting many visits from Google search results, there’s a good chance that your website isn’t optimized. Using the Google Keyword research tool can help you determine how many searches your desired keyword gets and where those searches are coming from.
If your keywords aren’t bringing you traffic, then it may be time to optimize your site so that it does. Set up a free Google AdWords account if you don’t already have one and navigate to Tools (on Mac, select Preferences under your account name) in order to find what keywords bring in traffic for your business.
Enter keywords In Google Planner
Once you’ve signed into your AdWords account, it’s time to start exploring keyword ideas. Before you jump right in and type in a bunch of phrases and questions that are related to your niche, think about what kind of content you can create around these topics.
For example, if someone searches for makeup tutorials but you don’t actually have any makeup tutorials on your site, there’s no need to even include that keyword phrase. Instead, focus on phrases that will convert better for your business (ex: how-to apply makeup like a pro).
Run The Analysis
Once you have chosen a set of keywords, enter them into Google’s Keyword Planner (GKP) tool. The GKP is a free keyword research tool that generates traffic estimates based on data from their AdWords advertising platform. There are three options available when running a search query through GKP: web, news, and YouTube. You can choose as many or as few as you’d like by checking or unchecking each box.
Review Your Results
After running a search, take time to review your results. Which terms were most popular in your results? Why do you think that term is so popular? For example, if you’re searching for content about bread recipes but there are lots of other people searching for bread machine recipes as well, then you may want to consider tailoring your content around those search terms. In addition, look at what volume and impression share each term has.
Use It To Find Topic Ideas
The first step in keyword research is to find your niche. You can do that by brainstorming, or if you have a specific industry in mind, you can jump right into Google’s free keyword tool. Type in your topic and hit enter; then check out how many search results come up.
If you see a lot of search results, chances are there’s lots of competition around your topic (which is great news—you get more searches). However, if there aren’t many results at all, that doesn’t necessarily mean people aren’t searching for something related—it just means you need to try a different approach. For example, let’s say you want to write about how bees pollinate flowers.
Final Words About Free Keyword Research Tool
Google Keyword Planner is one of my favorite tools and should be a core part of any content strategy. It’s definitely worth taking some time to learn how to use it effectively before you create your next campaign. Good luck! Let me know if you have any questions in the comments section below. Also, if you found these tips useful, help us spread them by sharing them on social media with friends and colleagues who might find them valuable as well!