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How To Use Google Keyword Planner (STEP-BY-STEP)
If you’re eager to acquire the skills needed for effectively utilizing Google Keyword Planner in order to conduct keyword research for either your own website or a client’s business, you’ve come to the right place. Furthermore, if you aim to perform this keyword research without the need to invest in costly software packages such as Market Samurai or SEMRush, then you’re in for a treat!
Sign Up For An AdWords Account
It’s a good idea to open an AdWords account if you’re thinking about how to use the Google ads keyword planner tool for free. First, you’ll need a login, which you can set up right here.
You should also know that there are two separate accounts involved with AdWords: one account is called display, and it involves showing ads on websites; another account is called search, and it relates to your web searches.
Theoretically, both of these types of ad campaigns feed into each other in different ways, but since we’ll be focusing on keyword research for our post today (and not display advertising), let’s stick with search advertising. All we need now is a little bit of cash money—how much depends on your niche and how much time you want to spend marketing.
Set Up Your Campaign
If you’re not getting many visits from Google search results, there’s a good chance that your website isn’t optimized. Using the Google Keyword research tool can help you determine how many searches your desired keyword gets and where those searches are coming from.
If your keywords aren’t bringing you traffic, then it may be time to optimize your site so that it does. Set up a free Google AdWords account if you don’t already have one and navigate to Tools (on Mac, select Preferences under your account name) in order to find what keywords bring in traffic for your business.
Enter keywords In Google Adwords keyword Planner
Once you’ve signed into your AdWords account, it’s time to start exploring keyword ideas. Before you jump right in and type in a bunch of phrases and questions that are related to your niche, think about what kind of content you can create around these topics.
For example, if someone searches for makeup tutorials but you don’t actually have any makeup tutorials on your site, there’s no need to even include that keyword phrase. Instead, focus on phrases that will convert better for your business (ex: how to apply makeup like a pro).
Run The Analysis
Once you have chosen a set of keywords, enter them into Google’s Keyword Planner (GKP) tool. The GKP is a free keyword research tool that generates traffic estimates based on data from their AdWords advertising platform.
There are three options available when running a search query through GKP: web, news, and YouTube. You can choose as many or as few as you’d like by checking or unchecking each box.
Review Your Results
After running a search, take time to review your results. Which terms were most popular in your results? Why do you think that term is so popular?
For example, if you’re searching for content about bread recipes but there are lots of other people searching for bread machine recipes as well, then you may want to consider tailoring your content around those search terms. In addition, look at what volume and impression share each term has.
Use It To Find Topic Ideas
The first step in keyword research is to find your niche. You can do that by brainstorming, or if you have a specific industry in mind, you can jump right into Google’s free keyword tool. Type in your topic and hit enter; then check out how many search results come up.
If you see a lot of search results, chances are there’s lots of competition around your topic (which is great news—you get more searches).
However, if there aren’t many results at all, that doesn’t necessarily mean people aren’t searching for something related—it just means you need to try a different approach. For example, let’s say you want to write about how bees pollinate flowers.
Final Words About Free Keyword Research Tool
Google Keyword Planner is one of my favorite tools and should be a core part of any content strategy. It’s definitely worth taking some time to learn how to use it effectively before you create your next campaign. Good luck!
Let me know if you have any questions in the comments section below. Also, if you found these tips useful, help us spread them by sharing them on social media with friends and colleagues who might find them valuable as well!
What is Google Keyword Planner, and why is it important for SEO?
Google Keyword Planner is a free tool provided by Google that helps you find relevant keywords for your website or content. It’s crucial for SEO because it helps you identify keywords that can improve your website’s visibility on search engines.
How do I access Google Keyword Planner?
You can access Google Keyword Planner by signing in to your Google Ads account and clicking on “Tools & Settings” in the top menu. Under “Planning,” you’ll find the Keyword Planner.
Is Google Keyword Planner only for paid advertising campaigns?
While it’s a part of Google Ads, Keyword Planner is a valuable resource for both paid advertising campaigns and organic SEO efforts. You can use it to discover keywords for content optimization.
What are the key features of Google Keyword Planner?
Some key features include keyword research, historical data, keyword trends, competition analysis, and keyword suggestions.
How do I use Google Keyword Planner to find relevant keywords for my website?
Start by entering a seed keyword or your website URL. Google Keyword Planner will provide you with keyword ideas based on your input. You can filter and refine results to find the most relevant keywords for your content.
Can I see keyword search volume and competition data in Google Keyword Planner?
Yes, Google Keyword Planner provides data on keyword search volume and competition, which can help you prioritize your SEO efforts.