Best Strategies To Boost Your Google Adsense Revenue
What if you could boost your Google Adsense revenue by as much as 30 percent? It’s possible, and here are 10 proven strategies to get there in record time.
Using these tips, you can earn more revenue in less time, which means you can spend more time doing what you love – marketing your business or writing great blog posts. Try out these strategies and watch the money roll in!
1) Write High-Quality Content To Increase Google Adsense Revenue
Content is king, so you need to write high-quality content that your readers will want to read to increase your income. Don’t be afraid to link to authority sites, create an awesome lead magnet or two, and guest post on other high-traffic sites.
Remember that content creation takes time and effort to set aside at least 2 hours a day (preferably 6 am – 8 am) when you know you can concentrate and won’t be distracted. If you don’t have enough content ideas, check out Neil Patel for some inspiration. He has over 100 ideas for blog posts broken down by niche and type of post.
2) Optimize Your Pages For Ad Targeting
The first step to increasing your AdSense revenue is to ensure that your content is as relevant as possible. If you’re writing about games but running ads on a page about hiking, chances are users aren’t clicking on those ads—and neither will your advertisers.
Make sure each of your pages targets a specific audience. For example, if I run a WordPress site for pet owners and I write about dog training, my posts might target keywords like dog training tips, beginner dog training, etc. With ad targeting in place, it’s time to figure out which ads will earn you money (and how much).
3) Apply The Right Ads On Your Page
This can often increase your revenue if you get many clicks on your ads. You should check out your analytics to see which ad is producing results. Remember that even though you have a few ads on your page, placing them in different places can help with click-throughs.
For example, if one of your top-performing ads is for laptops, try placing it next to pictures of people using laptops or other relevant keywords associated with laptops.
Once you get started advertising on sites like Google and Facebook, you’ll want to track certain metrics to determine which sites are providing more value in boosting your revenue and sales.
4) Find The Right Balance Of Ads Vs. Content
You must find a good balance of quality content and ads to maximize revenue. Write enough great content that people want to read, and you’ll get better click-throughs on your ads. Pay attention to how much ad space you have and how relevant your ad space is to each piece of content you post.
It’s always a good idea to have ads on your site be directly related to your content; otherwise, visitors are more likely to skip over it or block it entirely with an ad blocker.
Experiment with different ad layouts and keep your visitor’s experience in mind. You should also have a good feel for how long each ad is on your site and how many ads are being shown at one time.
If you can get a sense of all of these things, you’ll be able to find that sweet spot between providing enough content that people want to read and still displaying enough ads to make a profit.
It may take some trial and error, but once you find that balance, you’ll see higher revenue per pageview than ever before.
5) Work With Reliable Networks
Networks are a great way to earn extra income from Google. Most online publishers only partner with AdSense on their larger sites, but with networks, you can also partner on much smaller sites. These low-traffic sites don’t earn much on their own, but if you have a network of them, they can add up pretty quickly.
This will also help you diversify your revenue streams and increase your overall earnings. Don’t be afraid to work with smaller networks; just make sure they’re reliable and pay on time before signing an agreement.
6) Try New Types Of Ads
One of our favorite quick-increase techniques is to try new types of ads. There are many different types of ads you can experiment with, such as video or interactive ads. However, you’ll need to set aside some time for experimentation and testing before rolling them out to your site; otherwise, it could waste your time and resources.
If you choose to experiment with new types of ads, we recommend a multivariate approach. In other words, run one ad unit on your page at a time to effectively measure which are working best for you and make necessary adjustments (or completely remove those that aren’t performing well).
7) Target Only Relevant Searches
If you only target relevant searches, you’re more likely to attract qualified visitors and increase your click-through rate (CTR), which will drive up your AdSense revenue. In other words, it’s better to have 100 visitors per day with a 2% CTR than 1000 visitors per day with a 0.5% CTR. You’ll make more money by targeting fewer keywords and improving your quality score.
Just don’t forget to split the test! If you’re new to blogging, it might take some time to figure out what topics interest people in your niche—so at first, focus on finding topics that seem popular in general or relevant to lots of advertisers so that you can eventually start targeting highly specific keywords once you’ve got a steady traffic flow going.
8) Experiment With Different Ad Sizes
Bidding on keywords changes based on how many advertisers are looking to buy them, so every day, you should check your settings and adjust them accordingly. Google AdSense also runs reports that will tell you which keywords are paying well and which aren’t. If you only make one change when attempting to increase your revenue, be sure it’s adjusting your bids frequently. And remember, if nobody clicks on your ads or is interested in what you’re selling, don’t waste your time—try a different strategy.
9) Combine CPM With CPC Campaigns
If you’re unfamiliar with CPM, it stands for cost per mile—i.e., how much you pay to have 1,000 people view your ad. Running an ad like that on Google search might cost $3-5 per click, while a more engaged audience like YouTube could get you as low as $0.10 per click.
Of course, suppose you can collect email addresses from your viewers and send them to a sales page or somewhere else with your affiliate offer (and make a commission off those sales). In that case, those costs can be covered very quickly in a successful campaign!
10) Change Your Bids Often
There’s a relatively simple way to get a nice bump in your CPC: to change your bids often. If you only change them once every few months, you’ll likely miss out on many opportunities. Rather than simply bumping your CPC up by one or two cents when you do bid changes, think about what else is going on with your account.
If an ad group has been underperforming lately but still has some good potential, it might be time to reallocate some budget away from one of your better-performing groups. Experimentation is often worth more than sticking with something safe. Remember that Google constantly updates its algorithm, so it’s important to try new things when they become available.