What Exactly Is An SEO-Friendly Website?
What exactly is an SEO-friendly website? And how do you create one? SEO, or search engine optimization, is the process of optimizing your website and its content to appeal to search engines and attract viewers from them.
To make an SEO-friendly website, you need to pay attention to the following elements so that your website will rank higher on search engines and drive more traffic from them.
SEO-friendly website definition: In order to have an SEO-friendly website, you have to have all the proper code and tags within your content so search engines can understand what your site is about and serve up the right results when someone searches for it.
If you’re not familiar with coding, don’t worry; there are some simple strategies you can use to make sure your website has the right SEO components. The following guide outlines how to create an SEO-friendly WordPress website, whether it’s your first one or your 100th.
Examples Of SEO-Friendly Websites
When it comes to building a new website, chances are that you want it to be found by people who search for your business online. Whether you’re creating a personal site or creating one for your company, you should try and make it as easy as possible for people to find. So how do you create an SEO-friendly website?
Here are three tips that will help you build a great site while making sure it’s also optimal for search engines.
Keyword Research – The first thing you should do when you’re creating a new site is making sure it’s optimized for search engines. Start by doing some keyword research—this will help you find out what people are searching for and give you ideas about what your site needs to include.
One of the easiest ways to do keyword research is with Google AdWords, where you can enter words or phrases that describe your business or content into a box and see what comes up. Once you have keywords in mind, it’s time to start adding them throughout your site so search engines can find them.
Link Building – When you create a new site, make sure it’s easy for other sites to link back to your content. This will not only help people find your site when they search for specific keywords, but it will also give you a boost in search engine rankings.
Try using anchor text that includes keywords and phrases that are relevant to your business—it might seem obvious, but if people use links without any text or with repetitive keywords, search engines can penalize your site. And don’t forget social media!
Meta Tags – Finally, when you’re optimizing your site for search engines, don’t forget meta tags. These special HTML elements can be used to include important keywords that describe your content and give people more information about what they’ll find on your site.
Meta tags are inserted into each page of your site using its code editor; they should always appear in the head section so they load before any other code.
It’s a good idea to use both title and description meta tags, but make sure these two descriptions are different—it doesn’t do you any good if your pages have identical meta descriptions.
Simple Steps To Creating An SEO-Friendly Website
Building a search-engine-optimized site is not rocket science. It’s more about creating a thoughtful, easy-to-follow layout for your site that other people will find and share through links. A few steps are key to doing so in a way that won’t alienate search engines or users. Here’s how!
Keyword Research – It all starts with a keyword. You need to find out what people are searching for online, and make sure you’re answering those questions in a way that they can easily find through search engines.
Start by brainstorming phrases related to your site, or type of service/product. Then start digging into what people are actually searching for through search engines like Google, Bing, and Yahoo!
5 Tips For Optimizing Your Website
Creating an SEO-friendly WordPress website does not have to be hard or overwhelming. You just need to know how it works and how you can optimize your site for high rankings on Google and other search engines.
Here are 5 tips for creating an SEO-friendly WordPress Website. If you would like a more detailed walkthrough of these 5 steps, look here:
Here are 5 tips for optimizing it for search engines
- When creating a new WordPress site, start by choosing a quality theme that has been optimized with SEO features built right in. A quality theme can increase your site’s conversion rate and help you rank higher on Google – without having to do any work yourself.
- For example, themes by companies like WooThemes are well-regarded by both WordPress users and SEO professionals.
- Begin by installing and configuring a good plugin like Yoast’s All in One SEO Plugin. This plugin will help you easily optimize your page titles, meta descriptions, and other page elements for better rankings on Google and other search engines.
- Additionally, it will also provide helpful metrics on how many visitors your pages are getting from search engines so you can adjust your keyword strategy if needed.
- Remember that while writing is important to human visitors reading through your content, search engine crawlers do not see any of your text content or links – instead, they just see code or HTML.
- Next, fill out all your categories and tags as completely as possible with relevant keywords. WordPress does not have any tools for doing keyword research like Google Keyword Planner – so you will need to do it yourself or hire someone.
- Doing keyword research is important because it allows you to pick terms that people are actually searching for when they come across your site on a search engine results page.
- These are called long-tail keywords and they can provide more targeted traffic, but they’re also much harder to rank for.
Make Sure Your Site Loads Quickly
- Make sure your images are properly optimized by checking their file sizes and making sure they have descriptive alt text. Image optimization is crucial because search engines will not display your images in a listing, but will instead only show a thumbnail of them.
- This means if you have large, high-quality images and poor alt text describing what’s in that image – then Google has no way of knowing what your images are actually about when showing them on search results pages.
- Also, make sure you’re using relevant keywords when naming your image files and saving them in WordPress.
- Finally, make sure your site loads quickly and works on mobile devices by following best practices. Google’s recent announcement that page speed will factor into search engine rankings is just one example of how important mobile-friendliness has become.
- If your site takes too long to load or doesn’t display well on mobile devices – then you may see your traffic decrease as a result.
- With that in mind, it’s a good idea to follow web design best practices for making sure your site looks and feels great on every device.
The tips above are just some ways you can optimize your WordPress site for high search engine rankings. The key is knowing what you need to do and then following through with it step by step.
Now that you have your new WordPress site setup.
Auditing Your Existing Site
Before creating your site from scratch, it’s a good idea to look at your current site and see if there are any onsite fixes you can make that will set you up for success. Things like ensuring meta descriptions are comprehensive, accurate, and keyword-focused.
Ensuring title tags are descriptive but not keyword-stuffed and making sure you have a sitemap in place will help Google discover what your page is about.
Things like creating a robots.txt file or disallowing indexing of certain pages can also prevent unnecessary duplicate content issues or crawl budget issues for important resources on your site (like e-commerce products).
After you’ve done all of the little housekeeping tasks, it’s time to begin constructing!
Keyword Analysis And On-Page Optimization
A keyword analysis is a crucial step for optimizing your content for search engines. To start off, think about what you’re trying to rank for and create longtail keywords based on those topics.
Then, once you’ve decided on a keyword phrase, make sure it’s being used in appropriate places throughout your post.
For example, if your page is about how to install new brakes, make sure that word shows up within your title (e.g., How to Install New Brakes), as well as within meta tags and the content itself (use variations like brake installation).
It’s important that it also shows up in bold or italics so that Google’s bots can find it easily when they crawl through your site.
External Linking Structures
Linking, also called navigation, is how people can navigate your site. When someone visits your site, it’s helpful for them to be able to easily navigate around and get a sense of your site’s overall structure. Think about how you would link from one page in a report or from one slide in a PowerPoint presentation to another page or slide.
That’s exactly what you want users of your site to be able to do—go directly from one page or section of content on your site to another by clicking a link.
Content Creation – Ways To Boost Your Rankings
In order to rank higher on search engines, you have to have high-quality content on your site. When you’re first starting out, it’s simple to make mistakes that cost you in search results. Here are three ways not to write content for your site:
1) Don’t create thin pages just for rankings;
2) Don’t use Flash for text and links;
3) Don’t use duplicate/machine-written content.
In order to create an SEO-friendly website that can help you rank higher on search engines, it is imperative that you focus on creating content-rich and relevant pages with HTML headings and images. You should also take advantage of external links, internal links, and keywords on your page.
Moreover, do not forget to optimize your site so that Googlebot can easily crawl all your pages and index them properly. When done right, these basic strategies will surely increase traffic to your website.
If you need help optimizing your site for search engines, please feel free to get in touch with us. Our experts can help you build a good-looking, user-friendly, and SEO-optimized site that can give your business great results over time. Give us a call today!