How To Raise Angel Funding: What It Is & How To Get It

How to Raise Angel Funding

If you possess a strong belief in your idea and the determination to bring it to fruition, angel funding could be the ideal avenue to chase your entrepreneurial aspirations. But what precisely constitutes angel funding? How can one access it? And what motivates investors to entrust funds to unfamiliar entrepreneurs for the sake of kickstarting their ventures? In this comprehensive guide on securing angel funding, we will explore these questions and more.

Why Do You Need Funding?

First of all, let’s start with what angel funding is. In short, it’s a way for people who want to be your investors (called angel funding ) and are willing to commit cash upfront in exchange for an equity stake in your company.

Why would anyone be interested in doing that? You need someone with deep pockets; there are many costs associated with starting a business, so you’ll need money that you don’t necessarily have yet.

Because you don’t have any proven results (yet), banks aren’t interested because it’s too much risk for them. So what do banks do? They use statistics: if your business succeeds, they will get their money back plus interest on every dollar they lend out.

Overview Of The Angel Investment Process

Angel investment is made by an investor outside of your company’s startup funding process. Unlike venture capital firms, angels are not looking for a big return on their investment; rather, they want to be equity partners with your company in exchange for having funds available when you need them.

The amount of money an angel invests depends on how much he or she believes in your vision and product. There are no specific ranges—it varies from situation to situation. Angels who see potential in your company will be willing to invest more than those who do not, which can make a big difference early on in a startup’s life cycle.

Fundraising Checklist

Before raising money from angel investors, start by asking yourself these three questions (and checking off your answers on a scorecard!):

1. Do I have a business that’s worth funding?

2. Can I present my business in a way that will engage and excite potential investors?

3. Can I tell a compelling story about my business plan, mission, etc.?

  • If you can answer yes to each of these questions with confidence, you’re ready for fundraising—or even better, you may want to try incubators or accelerators like Y Combinator first and avoid dealing with individual angels altogether!

Where To Find Angel Funding & Investors

Ange group funding is a great way for new businesses and startups to get started. Angel investors are typically people with money who believe in your business idea or product.

They don’t always have a lot of money, but they do have access to other wealthy individuals or high-net-worth companies that might be interested in investing. To gain traction with these angel investors, you need an effective pitch.

Angle Funding | Ask Your Network First

You’ll want to start by asking your network of friends, family, and colleagues if they know any angel investors that may be interested in your project. If you live in a big city, you likely have an entrepreneurial community that you can tap into as well.

One way to find these individuals is through local chapters of organizations like Lighthouse International, which is a global network of startups looking for funding.

Googling angel investment groups will pull up a list of results for local groups, too. (Just make sure that whatever group you get involved with actually invests in startups—just because they call themselves angel groups doesn’t mean they put money behind new businesses.)

Online Resources On How To Raise Funding

While nothing beats in-person advice and connections, there are many great online resources on how to raise funding. Start with these four informative sites and use them as a jumping-off point. Your dream may be finding investors, but it’s important not to overlook all of the other elements that go into building a successful business.

For example, reading fundraising books like Third Parties or The Power of Personal Connections can help you better understand what fundraising entails from top to bottom.

(For more fundraising tips, see Raising Capital for Small Businesses.) Once you’re armed with information about what’s involved in raising money for your business through angel investing, it will be easier for you to decide if it’s right for your company.

Ways To Increase Chances Of Raising Funding In 2018

Being an entrepreneur is not easy, and being an angel investor has its challenges as well. With that said, it’s also a lucrative profession. There are many ways you can increase your chances of getting funded as an entrepreneur or angel investor in 2018.

If you’re interested in raising funding for your business or investing in startups, check out these ways to increase your chances of success in 2018.

If you’re an entrepreneur who’s interested in raising funding for your business, consider these tips for 2018. First and foremost, build a great product. Your investors want to know that there is demand for your business before they invest in it.

If you already have clients or customers interested in your product, make sure they know you’re looking for funding so that they can recommend you when the time comes.

Use social media and PR outlets such as VentureBeat, Linkedin, and Twitter to get more attention around your fundraising campaign. When launching a startup, you must choose a cost-effective way of advertising if getting funded is one of your goals.

Tips On Raising Capital From Angel Investors

The term angel typically refers to an individual who invests their own money in a startup. But before you reach out, you’ll want to ask yourself some questions first. First and foremost, what does it mean for an investor to be qualified?

This can be interpreted in many ways, but here’s one example: Do they have enough capital that they don’t need your investment? More specifically, are they accredited investors as defined by U.S. Securities and Exchange Commission rules?

There are many websites out there that can help you with your search. But one of my personal favorites is Gust. The platform makes it easy for investors and entrepreneurs to connect and communicate through company pages, articles, and newsletters.

I also recommend doing some research on venture capital firms or angel groups in your area. While there are many of these organizations throughout North America. You may find it difficult to secure a meeting until you have more traction.

Three Principles For Pitching A Business Angel Investor

1. Build relationships before you need money

2. Share your business plan and financials with trusted advisors who will tell you what you need to hear, not what you want to hear.

3. Understand that investor dollars don’t guarantee success, but lack of investment almost always means failure. Investment from an angel doesn’t mean your idea has merit.

It means someone believes in it enough that they are willing to risk their own money on it; don’t just ask for capital. Put yourself out there as well and prove how much you believe in your idea. And how willing you are to invest in it.


What is angel funding?

Angel funding, also known as angel investment, is a type of early-stage capital provided by wealthy individuals (angels) to startups and small businesses in exchange for equity or convertible debt. It helps entrepreneurs bring their business ideas to life.

How is angel funding different from other types of funding?

Angel funding differs from other forms of funding like venture capital or crowdfunding in that it typically involves individual investors who use their personal funds to support startups. It often occurs at the seed or early stage of a company’s development.

What do angel investors look for in a startup?

Angel investors typically look for promising startups with strong growth potential. They consider factors such as the team’s expertise, market opportunity, competitive advantage, and the scalability of the business.

How do I find angel investors for my startup?

You can find angel investors through networking events, angel investor groups, online platforms, and by leveraging your existing network. Building relationships with potential investors is key.

What should I include in my pitch to angel investors?

Your pitch should include a clear and compelling presentation of your business idea, the problem you’re solving, your target market, your team’s qualifications, your financial projections, and the funding you’re seeking.

How much equity should I offer angel investors?

The equity offered to angel investors varies depending on the stage of your startup, the amount of funding needed, and your valuation. Typically, angel investors may receive between 10% to 30% equity.

What are the terms of angel funding deals?

Angel funding deals often involve convertible notes or preferred equity. The terms, including interest rates, conversion triggers, and equity rights, are negotiated between you and the investor.

Leave a Reply

Your email address will not be published. Required fields are marked *

9 + 1 =