How To Create a Content Calendar For Blog
How many times have you heard the saying, Content is king? When it comes to blogging, it can be difficult to find the time to create new content each and every week – but that’s exactly what you need to do in order to grow your audience!
This article will help you build a content calendar so that you’ll always know what topics you want to discuss and when those topics will appear on your blog.
What You Need To Know About Calendar Content
There’s no denying that creating content is important. The challenge comes in creating a content calendar that has enough posts, but not too many. On one hand, you don’t want your site to look like it’s abandoned, but you also don’t want it to be so crowded with updates that readers can’t keep up.
With every post, you create, there are three things you need to consider: quantity, quality, and frequency. You don’t want your content plan so packed with regular posts that readers won’t have time to react or engage with them. On the other hand, if there’s too long of a lag between posts then visitors will forget about your site and move on.
How Often Should You Publish New Content?
It’s important to know when and how often you should publish your content on your website. Our guide will show you exactly how much content you need to be posting each month, what types of posts work best at which times, and more!
With detailed instructions and an easy-to-follow format, our step-by-step guide will have you set up your own content calendar in no time.
Every business is different, so we can’t provide one definitive answer. However, based on our experience and research, we believe that most businesses should be able to post at least 3-5 pieces of content per week (each with unique, valuable information).
It may take some time before you figure out how often you should publish new content, but once you do it will become routine. If your website is brand new or lacks an audience, then it’s best to start slowly and build up your schedule over time.
What Are The Best Days Of The Week To Publish?
To figure out which day of the week you should publish, you first need to decide what your goals are. Do you want your articles read by as many people as possible? Or do you care more about search engine rankings? The best time to publish will depend on those two goals.
If search engine rankings are important, then Thursday is probably your best bet because it ranks highest in all three major search engines (Google, Bing, and Yahoo!). However, if maximizing views is a higher priority for you, then Friday is likely better. Both Wednesdays and Thursdays rank well in Google searches, but fall behind Friday’s popularity on Yahoo!
It’s also worth noting that Thursdays and Fridays tend to have more searches than Mondays and Tuesdays, so if you post on those days then you could be getting a lot of extra search traffic. However, both Wednesdays and Thursdays get more Google searches than Yahoo! or Bing.
So again, your goals will dictate which day of the week is best for you! No matter what your schedule looks like, it’s always best to publish when people are most likely looking at their screens.
Best Hours Of The Day?
What’s your best time of day? Do you think you could generate more ideas during that time? If so, schedule your writing around it. Knowing what times of day work best will help you build a content calendar that gives you every chance of success.
So if mornings are better, schedule morning writing sessions and make sure to leave enough time to edit before publishing. Identify two or three strong hours and adjust accordingly.
If morning works better, schedule writing sessions around that. If late evenings are your best time, consider scheduling those sessions after dinner. You could also split up your writing time – dedicate one day each week to content and one day each week to social media, or whatever suits you best.
If you know what hours work best, creating a social media calendar is much easier and more likely to succeed. Without it though? Well, nothing will get done! Make sure you build yours with success in mind.
Should You Focus On More Than One Social Media Channel?
Today’s consumers are using social media across multiple channels—from Facebook, Twitter, Pinterest, and Google+ to video sites like YouTube and Vine.
But does that mean you need to be active in all of them? Probably not. Focus on just one or two platforms and incorporate new networks when your audience grows or your company expands.
If you can’t decide where to start, focus on Facebook since it offers more options than most other platforms. It has its own professional network (Facebook at Work), has Instagram embedded within it, offers apps with deep integration (Facebook Messenger), and even integrates television through its recent partnership with HBO.
What Else Do I Need To Include In My Content Calendar?
Once you’ve set up an editorial calendar, it’s important to make sure all of your content is in there. It sounds simple. But I’ve found that people often leave out sections like ads or social media posts.
To save time, include all relevant sections as separate items on your editorial calendar and then create templates for each section. Doing so will allow you to quickly fill in your content for future weeks without having to start from scratch every time.
How can I fill in my calendar? To start, set aside time each week to decide what you’re going to include in your upcoming content. If you already have an idea of topics that you want to cover, write them down and schedule when they will be published.
Once you’ve done that, go through each section on your calendar. And determine how much time it will take to complete. Then, consider if there are any topics or posts that aren’t already scheduled but that you feel should be added.
Go ahead and add them in! Using your editorial calendar is just like writing a regular schedule; before long, it will become second nature!
Take 15 minutes to sit down with some paper and come up with a content calendar based on your needs. Whether you have an existing calendar or not, building one will help keep you focused on what needs to be done. When it should be completed, and where it goes in relation to other posts.
It’s easy to get bogged down in creating content when we often forget. Planning ahead is just as important as creating it.